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Guide to Custom Packaging for Your Private Label Perfume

pink perfume bottle with luxury box

Introduction

Making custom packaging for your private label perfume is important. It helps build a strong brand identity and improves the unboxing experience. Whether you are a small business starting out or a well-known brand, good packaging can help your product stand out.

Businesses looking for an affordable and quality way to package their perfumes can consider using stock bottles. Custom packaging is also a good choice.

This method helps you keep order quantities low. It also lets you create a unique packaging design. This design matches your brand’s target audience.

In this guide, we will show you how to create custom packaging for your perfume. We will cover everything from choosing the right materials to designing your printed boxes.



Steps to Customize Your Perfume Packaging

Step 1: Choose a Stock Perfume Bottle

Before you design your custom product packaging, start by choosing a high-quality perfume bottle. It should match your brand’s style. Stock bottles are pre-made packaging solutions that come in different shapes, sizes, and materials.

  • Common perfume bottle sizes: 5ml, 10ml, 30ml, 50ml, 100ml
  • Available styles: round perfume bottles, triangle perfume bottles, frosted perfume bottles, engraved perfume bottles
  • Benefits of stock bottles: Lower cost, quicker turnaround, and easy customization with labels and boxes

If you are unsure about the best choice for your audience, think about a few factors. Consider how durable the material is, how easy it is to use, and if there are eco-friendly options.

Step 2: Design Your Packaging

Now that you have selected a packaging box for your perfume, it’s time to focus on product packaging design. Well-designed customized packaging reinforces your brand messaging and enhances the unboxing experience.

Design Options:

  1. Hire a Professional Designer – Work with a packaging expert, like IULI STUDIO, to create a polished, cohesive design.
  2. Use Online Design Tools – Platforms like Canva provide easy-to-use templates for custom printed boxes.
  3. Incorporate Your Brand Colors – Keep your brand colors consistent across packaging materials to strengthen brand recognition.

Your perfume packaging should include:

Step 3: Contact a Packaging Manufacturer

Once your design is ready, it’s time to partner with a packaging solution provider. Pick a manufacturer that focuses on custom printed boxes, mailer boxes, and shipping boxes. This way, you will meet all your packaging needs.

  • Confirm order quantity: IULI PACK offer low MOQs (minimum order quantities) ideal for small businesses.
  • Request material samples: Ensure your packaging materials match your expectations.
  • Choose an eco-friendly option. More consumers value eco-friendly products. This makes sustainable custom product packaging a great selling point.

Step 4: Customize Perfume Labels

Your perfume bottle labels are essential for branding and compliance. You can place labels on the bottle‘s body for branding. They can also continue to the bottom for ingredient and regulatory information.

  • Label on Perfume: Enhances brand visibility and provides key product details.
  • How to Label the Bottom of Perfume: Displays regulatory details without disrupting the bottle’s aesthetic.
  • Removable Labels: Offer flexibility for limited editions or seasonal scents.

Step 5: Customize Perfume Boxes

A well-designed packaging box protects the perfume bottle and enhances the unboxing experience. Options include:

Upload your design to a packaging solution provider, get a quote, and order samples before full production.

Step 6: Customize Shipping Boxes

Your shipping box plays a crucial role in protecting your custom perfume bottles during transit. Mailer boxes with your logo can give a high-quality look. They also help your brand stay visible before the customer opens the package.

Step 7: Production & Delivery Timeline

  • Confirm the order quantity and delivery timeline with the manufacturer.
  • Make sure the packaging arrives before your launch to avoid delays.
  • Plan ahead for pre-launch marketing campaigns, such as early bird discounts and social media teasers.
 
 

Bonus: Pre-Launch Marketing Strategies

While waiting for your customized packaging, start promoting your perfume brand by:

  • Running early bird discounts to encourage pre-orders.
  • Creating teaser content showcasing your unique packaging.
  • Sending PR packages to influencers for exposure.
 
 

Related Products to Enhance Your Packaging

  • Thank-you cards: Add a personal touch to your orders.
  • Tissue paper: Elevates the presentation of your perfume.
  • Logo stickers: Reinforce your brand identity.


Conclusion

Your private label perfume deserves custom product packaging that aligns with your brand’s identity and values. This guide to custom packaging helps your perfume stand out in the market. It covers choosing the right packaging materials and designing custom printed boxes.

By choosing eco-friendly and high-quality packaging, you improve the unboxing experience. This also helps to strengthen your brand message. Begin your small business journey today. Customize your perfume packaging to make a lasting impression on your audience!

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